We are a company specialized in market research studies always seeking reliable information to contribute to strategic decisions to be taken by our clients.

Laboratório do Consumidor was founded by sociologist Vivian Chahin Manzano, who graduated at USP and worked for 20 years in large companies like Nestlé, Heublein, Abril Publishing and Norton Publishing, as well as in market research institutes as A.C. Nielsen, Ábaco, INESE and Marplan, where she was always involved in market research sectors.


We work in a customized way; each client is unique, every project is unique, therefore, each and every client will get a project totally conceived according to his needs.

We count on a streamlined structure and the right suppliers to meet different demands. We have a net of strategic suppliers throughout Brazil and Latin America.

Since 2004, Laboratório do Consumidor has been carrying out multinational research studies in Brazil and in other countries of Latin America for multinational clients like Toyota, Thermo Fisher, JETRO (The Japan External Trade Organization), DDB London and New York.  

Associated with LoCurioso in 2013, company directed by Stella Chahin Manzano and Paulo Henrique Macari, both advertising professionals whose careers were developed in planning sectors, where they were directors of large advertising agencies as DM9DDB, JWT and Africa.


Our commitments

  • Contribute to strategic decisions to be taken by our clients.
  • Encourage creativity during the whole process, in search of excellence, satisfaction and recognition of outcomes obtained through our work.
  • Improve market research processes and techniques seeking for innovative approaches to offer deeper and richer investigation data.
  • Work with quickness and quality to meet our clients’ needs.
  • Work with total partnership and in synchronicity with our clients to achieve more efficient results.
  • Maintain a skilled, motivated and committed team of professionals, focused on the objectives of the projects.
  • Work in accordance with the ESOMAR* Ethical Codes (European Society for Opinion and Marketing Research) which are also adopted by the ABEP.
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